Associated Weavers (AW) is one of the biggest producers of tufted broadloom carpet in Europe. The company is headquartered in Ronse, in East Flanders, Belgium. Our main production site is located there too. In 2012 our 450 dedicated employees achieved the production and sale of 26,1 million square metres of carpet, which translates into a turnover of 135,7 million euros. We export to over 60 countries and have sales offices in the United Kingdom and Germany. From the start, in the late 60s of the last century, AW has been the designer par excellence of printed broadloom carpet. For years AW’s innovative designs have been trendsetters and therefore much in demand in Europe and the United Kingdom. We have managed, better than anyone else, to bring the rich and luxuriant Axminster designs and colours to life in our carpets. For some considerable time demand for carpet with contrasting motifs has been declining sharply in some of the major markets. Today many consumers prefer monochrome carpets or speckled or tone-on-tone designs. By keeping a close watch on all the main trends and innovations in terms of colour, texture and technique in the world of interior decoration and interior textiles, we succeed, again and again, in developing and marketing creative, contemporary and innovative qualities of carpet.